reblogged, writing

If You Don’t Enjoy Marketing, You’re Doing It Wrong

I totally need to figure out marketing, and this seems to have a lot of solid, time-tested advice in it. I’m guilty of feeling overwhelmed with just my day-to-day writing and household tasks, much less all this other stuff. Well, 2014 is a new year and so calls for a new approach … right? 🙂

David Gaughran

Snake-oilI can already feel the heat from approaching pitchforks!

But if you hear me out, I think I can convert at least some of you to the idea that if you don’t enjoy marketing, you’re doing it wrong. Let me explain.

Sometimes marketing can seem like a Sisyphean task. There’s always something you could do to promote your work, and there’s never enough hours in the day. Many writers are already hard-pressed with demands from the rest of their lives and have to battle hard to carve out writing time. The pressure to promote squeezes that precious writing time even further.

On top of that, many marketing tasks just seem unpleasant. Writers can often be introverts who don’t like pressing the flesh – either in cyberspace or meatspace – and the very idea of marketing is hive-inducing. I get that, I really do.

But it doesn’t have to be that…

View original post 1,480 more words

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